The value of video marketing

How much time have you spent watching video content online this week? If you’re anything like the average person, it probably close to 10.5 hours. It’s the same for your customers.

Whether you’re wanting to drive more website traffic, inform your database via e-newsletter, strengthen company culture, or increase your presence on social media, great video content is an effective tool to include in your marketing plan

A smart investment for any business

Video offers an exciting and engaging way to tell your story and sell your product. And it gets results! When you take a look at the latest trends on how people consume information and how consumers interact with brands, videography is one of the smartest places to invest your budget.

78% of people watch online videos every week, and 55% view online videos every day (source: Social Media Week )

When asked how they’d most like to learn about a product or service, 69% would prefer to watch a short video. (source: Wyzowl)

84% of people say they’ve been convinced to buy a product or service by watching a brand’s video

(source: Wyzowl)

People are twice as likely to share video content with their friends than any other type of content (source: Wyzowl)

Create a personal connection

Massey University – Te Wiki o te Reo Māori

When you have a personal story to tell or want to create a deeper, direct relationship with your audience, an interview style video is the ideal tool. This story of Massey University’s Vice Chancellor’s journey with te reo Māoridemonstrates video’s power to communicate passion, emotion and authenticity.

Invite customers to step into your world

Narley Construction – New home builds

Narley Construction create some of the most impressive homes in the Manawatu. Stepping in to each new home is always a ‘Wow’ moment. Video marketing allows Narley to reflect and highlight the true essence of their work, giving the viewer a sense of each home’s unique character and an up-close look at every elegant and design choice.

Influence perception and Inspire action

CEDA – Manawatu conference series

CEDA’s task in promoting Manawatu’s conference facilities to a national audience was to open their audience’s eyes to a new view of the region. Coupling testimonials from trusted and passionate locals with footage that showed the energy, vitality and talent within Manawatu, CEDA’s campaign showed conference organisers they might have under-estimated what Palmy has to offer.

A Marketing Manager's take

If you keep an eye our Facebook or Instagram pages, you’ll have no doubt seen the work we’ve done with Norwood, New Zealand’s largest farm machinery retailer. Norwood have embraced video content in a big way in recent years, and have reaped the benefits.

We talked to Norwood Marketing Manager, Holly Killgour, about how they’re using video to connect with customers.

Video content is a really important part of our marketing strategy, and has been for a few years now. I’ve found it particularly useful in supporting the development of Norwood’s brand voice because it is often easier to convey tone and personality through video, compared to other mediums.

Creating engaging content that is valuable to our customers, whether that be because it educates them, entertains them, or inspires them, is an important part of our digital strategy. Video enables us to tell stories in unique ways, and generate greater cut through in a digital world where there are so many brands competing for the audience’s attention.

Video content is effective because movement enables you to catch the attention of the viewer, and convey a longer message compared to a static options.

It's easier than you think to get started

Don’t be nervous that your business isn’t ready for video; at Avodah we pride ourselves on keeping things simple, making the creative process fun, and delivering cost effective content without compromising on quality.

We work with you every step of the way, and never push you down a creative path that doesn’t feel right (if being in front of the camera just isn’t your thing, there are tonnes of ways we can tell your story without having to put you front and centre).

We’ll work with you to brainstorm creative ways to communicate your message
We’ll guide you through the video shoot planning process
Our standard turnaround time for a brand video is 7-14 days, so you can promptly start using your exciting new marketing content
With our Social Media marketing services, we can also help you write captions, schedule content and develop advertising campaigns

If you’re ready to start exploring new ways to use video, we offer a free consultation session. We’ll bring the coffee, you tell us how you’re wanting to grow your business, and we’ll come back to you with some creative ideas to dive into. Give us a call today.